Introducing:
The AI Messaging Playbook
How to Craft the Story
That Makes AI Make Sense
Inside this FREE strategic guide, in PDF format, you'll learn why AI initiatives fail at the point of belief—not the point of technology—and how top energy and industrial leaders build a unified narrative that generates trust, momentum, and measurable adoption.
I’m Randy Clark. After decades in technology adoption, I’ve learned one truth: adoption doesn’t stall because the technology is weak—it stalls because the narrative is.You can have world-class models, the right data, and a clear business case.But if your people hear three different versions of the story—one from the C-suite, one from their manager, and one from the rumor mill—momentum dies before adoption ever begins.The workforce isn’t resisting the technology. They’re resisting the meaning they’ve attached to it.If the story isn’t clear, alignment never forms. If alignment never forms, adoption never moves.That’s why I created The AI Messaging Playbook—a concise, practical guide for leaders who need to align the story before they expect the organization to follow.In transformation, clarity drives belief. Belief drives adoption. And adoption drives outcomes.This playbook helps you build the narrative that makes all three possible.
If you're launching AI or trying to revive a stalled transformation, this playbook gives you:
⭐ The 3 Core Narrative Questions every workforce must be able to answer before adoption takes off⭐ The "Belief Ladder", a diagnostic tool to map exactly where your people’s mindset is blocking momentum⭐ The Executive Message Map — the one-page narrative architecture elite leaders use to align messaging across every level⭐ The 4 Fatal Messaging Mistakes that quietly kill AI adoption (and how to fix them fast)⭐ Two 30-Day Implementation Sprints — one for companies just launching, one for organizations already stuck⭐A complete proof-building framework to replace skepticism with belief, even in highly technical, high-risk environmentsWhether you’re an executive, a transformation leader, or the person everyone turns to when “communication isn’t landing,” this guide shows you:How to build the story your people can believe in —
and the strategy your organization can finally move with.
WHO THIS IS FOR
This playbook is built for leaders who are:✅ Rolling out AI and want adoption from Day One✅ Struggling with flat usage despite successful pilots✅ Hearing too many versions of the AI story inside the organization✅ Tired of messages that explain but don’t inspire action✅ Ready to create a transformation narrative people trust and followIf you need the story that drives real adoption — not just another comms plan — this is for you.
WHY YOU'LL WANT THIS PLAYBOOK
Because every AI transformation eventually hits the same moment:“We built it. Why isn’t anyone using it?”The answer isn’t technical.ITS NARRATIVE.Your people aren’t rejecting AI.They’re rejecting the STORY they’ve been told about AI — or the lack of one.This playbook shows you how to fix that.
Get the AI Messaging Playbook now and build the story that earns trust, accelerates adoption, and turns your AI efforts into lasting transformation.
CONGRATULATIONS!
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